Cortegra - Where Healthcare Turns for Packaging

By HaLeigh Boutin

New Jersey Packaging and Creative Press are undergoing a complete revamp where everything from operations to marketing will be updated. And since the company has expanded far beyond the reaches of New Jersey alone, a new name will be used to convey the values and service being transferred from these company names.

Cortegra will be the new name these expansions will be carried out under, and with the leadership of the newly appointed President, Victor Dixon. Dixon has an extensive background in industrial manufacturing from both the manufacturing and sales side of the operation. Most recently, Dixon was the General Manager and Vice President of the Scientific Glassware business for Kimble Glass. Dixon also held a number of senior management responsibilities including running the Flexible packaging business for the Healthcare vertical at Alcoa. Dixon explains: "The name reflects the geographic changes and our increased capabilities, and it will also serve as a platform for our growth. Cortegra represents our company's core values and integrity, hence the word Cortegra."

The push for growth came after parent company, Menasha Corporation saw a great growth potential after recent acquisitions of a few small companies including Creative Press, and the construction of a new facility in North Carolina. While their current focus lies in the pharmaceutical and healthcare arenas, this growth will open new opportunities for Cortegra to continue leadership in RFID and other associated technologies.

Cortegra will begin with a "three pillar business model" that includes healthcare packaging manufacturing, a technology and innovations group, and a solutions group.

The company's core packaging manufacturing for the healthcare industry remains in tact as the first pillar of the model. Folding cartons, pressure sensitive labels, inserts/outserts, and flexible packaging will continue to be a key focus within Cortegra's business strategy.

A technology and innovations group will focus on developing new ideas and solutions for the company and the customer base. "This is a group that helps us deliver new solutions, new ideas, new innovations to our customer base in terms of potential licensing technologies, cutting-edge ideas in terms of RFID and brand authentication, as well as cold chain monitoring in the healthcare industry," says Dixon.

The third pillar of the business model is a solutions group; a service oriented group aimed at helping customers with their management of various programs.

"We are positioning ourselves to service our core market, and we also want to look at adjacencies. Our mission is that we will be a scalable business that will be well positioned for growth to support all of the different emerging sectors along with our existing customers," says Dixon. Along with focusing on their core markets, Cortegra will also look towards expanding into areas adjacent to pharmaceutical, such as biotech, medical devices, and animal healthcare. They will enter this growth trajectory with momentum as they look for new partners, marketing agreements, and joint ventures that will benefit both parties.

This reinvention marks a milestone as well as a birth for a newly expanded company with the same core values and customer appreciation under a name that represents it all. "We have an ever-changing marketplace and I think it's important for companies, like ourselves, to reinvent themselves periodically. We are certainly going to take the best of what we offered to our customers in the past and expand on that to offer some new and exciting things," says Dixon.