SERVICES

TraxRx™ Offers Pharma Sample Track Program

TraxRx™ is an intelligent sampling program that combines RFID with a customized database to provide pharmaceutical firms with a cost-effective way to closely track every sample they distribute. TraxRx assigns individual electronic identities to the manufacturer’s samples, allowing the company to capture detailed data to help tweak its marketing strategies.

The TraxRx program provides a partnership component that enhances the appeal of the sample. The sample is surrounded with offers for condition-related products and services (such as coupons and certificates), giving added value opportunities to both the patient and the physician.

Using RFID tags and readers, TraxRx tracks a sample flow throughout its chain of custody. Details can be associated with each tracking event, providing the pharmaceutical manufacturer with marketing information. This information can be used to increase the impact of the sampling initiatives and increase use of the product. It can also support sales points with accurate and timely statistics. Visit www.traxrx.com.

Select Reader Service 246